The owner of a leading Russian local holding company decided to focus on construction & development businesses. Three years ago, several construction sites of different formats were purchased by the group but no one within the management team had strong competence in the construction & development segment. The key task was to create a global strategy for this business division, including the most prospective segments, products and marketing instruments.
The owner decided to focus on the premium real estate segment and set up the key targets to develop the product for entering the market. He was not sure that he was ready for the long-term commitment of his top manager for this new business. So he was looking for a solution which could bring him more value with less risks.
The market of real estate is extremely competitive in Moscow. It doesn't tolerate mistakes. On one hand, this construction business was almost totally unknown for the owner, so the risks were very serious. On the other hand, there is a lack of strong candidates in the market, and most of them prefer to stay on long-term contracts in this pandemic period. And finally, Interim management is not common in Russia, so there are a very few potential candidates who have the necessary competences and are available for such a project.